Hydroxypropyl Methylcellulose (HPMC) is a plant-derived, non-ionic water-soluble polymer derived from natural cellulose. In personal care formulations—including shampoos, conditioners, styling gels, and pomades—HPMC serves as an essential multi-functional additive due to its versatile physicochemical properties. 1. Rheology Modification & Efficient Thickening Pseudoplastic Behavior: HPMC exhibits excellent shear-thinning properties. It thins under shear during application for […]